Today marks a moment of tremendous anticipation as I proudly unveil that WPBeginner Growth Fund has secured an investment stake in Wisetr, the parent company that nurtures the highly regarded WordPress sales funnel and automation plugin, WooFunnels.
With a thriving user base exceeding 18,000 astute e-commerce proprietors, WooFunnels’ sales funnel builder has emerged as a pivotal tool for crafting conversion-optimized checkouts, strategically designed order bumps, seamless one-click upsells, and an array of automations, all acknowledged for their potential to unequivocally amplify profitability.
WooFunnels & Autonami: A Glimpse into Their Realm
The foundation of WooFunnels (now rebranded as FunnelKit) is rooted in India, established by the visionary triumvirate of Daman Jeet Singh, Aman Saxena, and Tavleen Kaur. Distinctively positioned as a ClickFunnels alternative tailored for the WordPress ecosystem, their core mission resonates with a singular purpose: to empower online store proprietors with revenue-boosting prowess through meticulously optimized sales funnels and automation pathways.
WooFunnels furnishes an intuitively navigable, no-code sales funnel builder, epitomizing the potential to capture a wider lead spectrum, elevate order values, initiate timely post-purchase interactions with customers, and seamlessly integrate diverse eCommerce automation facets acknowledged for their revenue-amplifying impact.
Foremost Features: A Glimpse into the WooFunnels Arsenal
- High Converting Sales Funnel Templates: Delve into an array of pre-designed templates scientifically proven to augment conversion rates. Compatible with the WordPress block editor and esteemed page builders such as Elementor and Divi, these templates herald a harmonious union of aesthetics and functionality.
- One-Click Upsells: Unveil the potential to elevate profits without the necessity of augmenting traffic or advertising expenditure. Present targeted one-click upsell offers post-sale, an approach attested to enhancing average order value.
- Order Bumps: Seamlessly infuse supplementary product upsells within the checkout process, fostering revenue growth by up to 30%.
- Frictionless Checkout: Departing from the limitations of default WooCommerce checkout pages, WooFunnels empowers the creation of tailored checkout forms, diligently tailored to harmonize with individual business prerequisites. Embrace features such as the 2-step order form, Shopify-inspired layout, express pay options, all collaboratively devised to alleviate cart abandonment concerns.
- Dynamic Offers: Precision-engineered to align with dynamic cart rules, the dynamic offer framework exclusively showcases pertinent upsell offers to customers, a stratagem empirically proven to invigorate order values.
- Built-in A/B Testing: Harness the supremacy of split testing to unearth latent potentials for profit elevation. With a mere 5-minute setup, A/B tests encompassing headline variations, button designs, checkout aesthetics, and more can be seamlessly orchestrated.
- In-depth Analytics: Witness the performance spectrum of every funnel component via real-time analytics, providing a dynamic canvas for iterative enhancements aimed at enhancing conversion rates.
- Detailed Conversion Tracking (Pixel Events): Delight in the convenience of seamless integration with PPC ad campaigns. WooFunnels simplifies the incorporation of advertising pixels and conversion tracking for prominent platforms like Google, Facebook, Pinterest, TikTok, and Snapchat, eliminating code dependency and the reliance on external plugins.
This strategic partnership with WooFunnels within the WPBeginner Growth Fund ecosystem ushers in a collaborative era of enhanced digital experiences, fortified by the marriage of innovative technologies and a commitment to transformative growth.
In the contemporary landscape of eCommerce marketing, automation has emerged as the definitive strategy. Reflecting this paradigm, WooFunnels introduces Autonami, a marketing automation and CRM tool designed specifically for WordPress.
Autonami facilitates a comprehensive 360-degree perspective on contacts, furnishing invaluable insights encompassing key parameters such as the last order date, average order value (AOV), total revenue, and more, conveniently consolidated in a single interface.
The true prowess of Autonami unfolds in its capacity to orchestrate funnel automations, enabling the deployment of automated campaigns tailored to various stages of the customer journey. From lead nurturing and welcome series to post-purchase upselling and customer re-engagement, the spectrum of automated endeavors is expansive.
The tool extends further to encompass automated cart abandonment tracking, punctuated by strategically timed follow-ups, a mechanism diligently harnessed to augment revenue generation. Noteworthy features within Autonami encompass the ability to dispatch email broadcasts, enabling promotional outreach to customer segments. The tool further leverages intelligent audience segmentation, ensuring that messages resonate aptly with each recipient. Seamlessly connecting diverse plugins and marketing tools, Autonami fosters an ecosystem where synergistic collaboration fuels accelerated business growth.
Tracing the Genesis: A Journey with WooFunnels
A serendipitous convergence transpired exactly five years ago at the esteemed marketing event, Traffic & Conversion Summit, where I was a speaker. This marked my introduction to Daman Jeet and Tavleen, who were then at the helm of XLPlugins, an assemblage of conversion-centric plugins tailored for WooCommerce.
From those initial moments, my vantage point provided a panoramic view of their trajectory, observing the evolution of their product suite into the pinnacle of sales funnel construction for WordPress.
A pivotal juncture emerged when a tweet I shared to celebrate WPForms amassing 5 million active installs sparked a congratulatory response from Daman Jeet. This innocuous exchange catalyzed a more profound discourse, culminating in deliberations about a potential partnership, a testament to the remarkable influence of platforms such as Twitter in fostering meaningful connections.
Following the fervor of Black Friday, the festive season, and the New Year, we convened via a Zoom call, collectively recognizing the transformative potential of a strategic alliance. Subsequently, I made an investment in the WooFunnels business through the WPBeginner Growth Fund, embarking on a collaborative journey that would see me contribute my insights to their WordPress product enterprise.
Drawing from the wellspring of experience at Awesome Motive, renowned for crafting prolific WordPress plugins employed by over 19 million websites, including stalwarts like OptinMonster, AIOSEO, and MonsterInsights, my mission now encompasses guiding WooFunnels in amplifying their WordPress product business. A notable mention is the flourishing growth witnessed by portfolio companies under the WPBeginner Growth Fund umbrella, such as MemberPress, Formidable Forms, Pretty Links, Wholesale Suite, Uncanny Automator, among others.
The synergy orchestrated through this collaboration holds the promise of enhancing the broader WordPress community. In a convergence of minds, we congregated at the WPBeginner Growth Fund meetup in Orlando, fostering knowledge exchange and sharing best practices to collectively elevate our endeavors.