Looking for a social media cheat sheet to quickly set up social media profiles the right way?
If you’re serious about your website or blog, then social media is essential. However, each platform has different requirements for cover photos, profile images, and article covers, making it overwhelming for new users. A cheat sheet can help you quickly look up all these options and ensure you don’t miss anything important. Here’s the ultimate social media cheat sheet for WordPress users.
Choosing Your Social Media Platforms
With so many social media platforms available, it can be overwhelming to decide which ones will be most beneficial in growing your business or website traffic. In addition to popular sites like Facebook and Twitter, it’s important to select platforms that align with your website’s target audience and niche.
For instance, a fashion blog may benefit from using Instagram to promote content, while a food and recipe blog may find YouTube and Yummly more effective. Home decor or DIY websites may find Pinterest to be the best platform to reach their target audience.
By choosing the right social media platforms for your target audience, you can develop an effective marketing strategy to expand your business.
Social Media Image Sizes Checklist
If you want to effectively promote your blog or business on social media, it is essential to set up profiles, upload a website logo and a cover photo, and create images that accompany your articles and links.
To learn how to create attractive images for your WordPress blog without hiring a graphic designer, you can refer to our article on this topic.
However, it’s important to note that each social media platform has its own specific requirements for image sizes. Failing to use the correct size could result in your images appearing distorted or stretched.
Setting Up Social Media Optimization in WordPress
After learning about proper social media image sizes, the next step is to optimize your WordPress site for social media.
The most important part of this optimization is setting up automatic inclusion of Open Graph metadata. This technology allows you to include additional information to your web pages that social media and search engines need.
To do this, install and activate the All in One SEO plugin, which is a complete website optimization tool, including support for social media platforms.
After activation, go to All in One SEO » Social Networks page, where you can add your social media profile URLs under the ‘Social Profiles’ tab.
Then, switch to the Facebook tab to enable Open Graph metadata and provide a default post Facebook image for your website’s front page. Next, switch to the Twitter tab to choose the default card display for your website.
Finally, go to the Pinterest tab to add the Pinterest confirmation tag to your website, and remember to save your changes by clicking on the ‘Save Changes’ button.
Optimizing WordPress Posts and Pages for Social Media
In addition to optimizing posts and pages for SEO, it is important to optimize them for social media websites.
With the AIOSEO plugin, optimizing social options for individual posts and pages is easy.
To get started, simply edit the post or page you want to optimize and navigate to the ‘AIOSEO Settings’ section below the editor.
Select the ‘Social’ tab to upload a custom title and description, as well as an image for Facebook and Twitter shares. You can preview how your post will look when shared on social media.
Once you have made the necessary changes, click on the ‘Publish’ or ‘Update’ button to save your post or page.
Adding Social Sharing Buttons to Your Website
Encouraging users to share content on social media is the easiest way to promote your website. This can be done by adding social sharing buttons to your blog posts and pages.
To achieve this, install and activate the Shared Counts plugin, which allows you to easily add social sharing buttons to your WordPress blog posts.
After activation, go to Settings » Shared Counts page to configure plugin options. Select the social media websites you want to display in the ‘Share Buttons to Display’ field, choose a button style and location, and click on the ‘Save Changes’ button to store your settings.
Now you can visit any post on your website to see social sharing buttons in action.
Automated Social Sharing in WordPress
Social media platforms are excellent for gaining followers and driving traffic to your website. However, manually sharing content across different platforms and engaging with your audience can be time-consuming.
Fortunately, there are several online tools that can help automate the process.
The Uncanny Automator plugin is the best WordPress automation tool that allows you to connect your social media profiles with WordPress. With the plugin, you can automatically share new blog posts on Facebook, Twitter, and Instagram.
The Smash Balloon plugin is the best social media feeds tool for WordPress, allowing you to create custom feeds on your WordPress site. You can easily embed posts from Instagram, Facebook, Twitter, and YouTube to increase engagement, followers, and user trust.
Revive Old Posts allows you to automatically re-share old blog posts to your social media profiles at regular intervals. For more information, see our tutorial on how to automatically share your old WordPress posts.
Buffer is a platform that enables you to create a queue of social media updates and publish them according to your preferred schedule.
MonsterInsights helps you track social media traffic using Google Analytics. This helps you understand how your posts are performing on social media platforms. For more details, see this guide on how to track social media traffic with Google Analytics.
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