Should I Grant Permission for WordPress Plugins to Collect Data?

by Quartez Watson

One of our readers recently inquired about the appropriateness of granting permission for WordPress plugins to collect usage data on their website. They expressed concerns regarding the potential security risks associated with sharing website data with plugin developers and questioned the benefits of doing so. In this article, we will examine the advantages and disadvantages of allowing plugins to collect data from your WordPress site and discuss instances where it may pose an unacceptable security threat.

Identification of WordPress Plugins Collecting Data: The majority of WordPress plugins do not collect any data from your website. However, certain plugins may request your consent to share anonymous usage data with developers in order to enhance the plugin’s performance. For instance, the WPForms plugin includes an option named “Allow Usage Tracking” in its Miscellaneous Settings page. This feature enables users to share usage data, facilitating better support by helping developers identify specific WordPress configurations, themes, and plugins that require testing.

Supporting Plugin Developers: Similar to leaving plugin reviews, providing anonymized data to reputable plugins serves as a valuable means of supporting their development. It allows developers to gain insights into the usage patterns and preferences of users, ultimately contributing to the improvement and refinement of their products. It is important to note that all free plugins on WordPress.org are obligated to obtain user consent before enabling any form of usage tracking. Therefore, you can rest assured that your website’s data will not be collected unless you explicitly authorize it.

Types of Usage Data: Understanding the types of usage data that assist plugin developers is of interest. This may include information related to the frequency of plugin activation, specific features utilized, configuration settings, and compatibility with different themes and plugins. By analyzing this data, developers can identify potential issues, optimize performance, and provide more targeted support to users.

Conclusion: Granting permission for WordPress plugins to collect data is a decision that warrants careful consideration. While sharing usage data can benefit both developers and users by facilitating plugin improvement and enhanced support, it is essential to prioritize security and ensure that data collection practices align with user preferences. By adhering to WordPress.org guidelines and exercising informed consent, website owners can strike a balance between supporting plugin developers and safeguarding their data privacy.

In order to provide you with a comprehensive understanding of our data collection practices, we would like to share our perspective on the types of data we gather through our plugins and how this data is leveraged to enhance our products.

Awesome Motive, the company responsible for WPBeginner, develops a range of WordPress plugins, both free and premium, which are utilized by over 25 million websites. Our plugin portfolio includes OptinMonster, MonsterInsights, WPForms, SeedProd, WP Mail SMTP, RafflePress, All in One SEO, Smash Balloon, among others.

Anonymous usage tracking is an option available in some of our plugins, and it plays a vital role in improving each plugin’s functionality and informing future feature development decisions.

The data we collect is always anonymized and cannot be linked to your specific website. To illustrate, the following screenshot is taken from the OptinMonster Miscellaneous settings page.

Conceptually, the data collected can be likened to telemetry, as it enables us to monitor real-time usage of our plugins. It is crucial to note that our focus is on analyzing usage patterns across our entire user base, rather than on individual websites.

Consequently, we will never have access to the specific settings and plugins employed on a particular website, such as syedbalkhi.com. Nevertheless, we can discern, for instance, the percentage of users who have installed a particular version of our plugin.

Additionally, we find it valuable to gather information regarding the server environment employed by your WordPress hosting provider, encompassing PHP version, MySQL version, and locale/language settings.

This facilitates thorough testing of our plugins against the most popular versions adopted by our users. Moreover, it enables us to enhance our coding practices by safely phasing out support for older versions.

As an example, the diagram below illustrates the distribution of PHP versions among users of one of our plugins. This information informs our decision-making process when considering whether to deprecate support for a specific PHP version.

Conclusion: The data collected through our plugins undergoes rigorous anonymization procedures to ensure the privacy of our users. By employing this data as a valuable resource for analyzing usage trends and server environments, we can continually improve our plugins to meet the evolving needs of our user base. Our commitment to data privacy remains paramount, and we are grateful for the trust and support of our users.

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