Once you have established your business website, it is crucial to create a professional email address that includes your business name. This professional email address plays a significant role in building trust and credibility with both business partners and customers. To achieve this, you can utilize Google Workspace (formerly known as G Suite), a comprehensive productivity suite that enables you to use Gmail with your own customized email address.
In this article, we will provide a step-by-step guide on how to set up a professional email address with Gmail and Workspace, allowing you to establish a customized and branded email account for your business.
What Is a Professional Email Address?
A professional email address is an email account that incorporates your business name. For instance, [email protected] is an example of a professional email address.
Email accounts on free email services, such as [email protected], are not ideal for business purposes as they lack professionalism. Having a professional email address instills trust and reliability among your customers and business counterparts.
To establish a professional email address, you will need a domain name and a website. We offer detailed step-by-step guides on selecting a domain name and quickly creating a website.
If you already possess a domain name and website, you are ready to set up your own professional email address.
Why Use Google Workspace for a Professional Branded Email Address?
You might wonder why Google Workspace is recommended when many WordPress hosting companies provide unlimited email accounts with custom domain names.
Email serves as a vital communication tool for business owners, and missing important emails can adversely affect your business.
Numerous web hosting email servers are unreliable, restrictive, isolated, and lack security. Additionally, you may not receive confirmation if your sent email was successfully delivered.
This is where Google Workspace and Gmail come into play.
Gmail, with over 1.8 billion active users, is a leading email service provider. Google Workspace, used by over 6 million businesses, is Google’s productivity app suite specifically designed for business owners and includes Gmail.
By utilizing Google Workspace, you can associate Gmail with your own domain name, thereby enabling you to create a professional branded email address.
Here are some benefits of using Workspace and Gmail for your professional email address:
- Professional business email address associated with your own domain
- Gmail offers robust security features and effective spam filters
- Storage capacity ranging from 30GB to unlimited
- Access and manage emails even when offline through the Gmail app on mobile devices
- Compatibility across various platforms: web, mobile, tablet, etc.
- Seamless integration with Outlook, including the ability to synchronize previous Outlook accounts
- Each user can have up to 30 email aliases
- Utilize Google Calendar and Google Meet for chat, video, and voice calls using your business email address
- No advertisements and 24/7 professional support
- Smooth integration with your WordPress site
- Most importantly, high deliverability with no delays or emails ending up in the spam folder
Now that you understand the significance of using Google Workspace for professional email addresses, let’s proceed to the process of setting up a branded professional email address.
Editor’s Note: We exclusively use Google Workspace for all our professional email addresses and can confidently assert that it is the best choice.
Setting up a Professional Email Address with Gmail (Workspace)
To begin, you will need to register for a Google Workspace account.
The pricing starts at $6 per user per month, billed annually. Google also offers a free 14-day trial, allowing you to explore all the features before making a decision.
Essentially, you gain access to the familiar and powerful features of Gmail, Drive, Calendar, and more, tailored for your business needs.
Simply visit the Google Workspace website and click on the “Get Started” button for the desired plan.
Next, provide your business name, select the number of employees, and indicate your country of operation.
You can choose the “Just you” option if you are the sole user, or specify the number of employees if applicable.
Once completed, click the “Next” button to proceed.
In the following step, you will be prompted to enter your personal contact information, including your name and email address.
Subsequently, you will be asked to select a domain name. If you already have a domain name, select the “Yes, I have one I can use” option.
Alternatively, choose “No, I need one” to register a new domain name.
For the purpose of this tutorial, we will proceed with the “Yes, I have one I can use” option.
It is important to note that if you require a new domain name, separate charges will apply for its registration.