Mind-Blowing Achievement: MemberPress Surpasses $1 Billion in Creators’ Earnings
The profound influence of WordPress on the global economy never ceases to amaze me.
In a significant announcement, MemberPress, the forefront WordPress membership and course platform, disclosed that they have achieved a remarkable milestone of generating over $1 billion in earnings for creators.
It’s worth noting that this estimate is conservative and the actual earnings of MemberPress creators might surpass this substantial figure.
Considering the digital acceleration observed in the past year, projections suggest that MemberPress site creators could accumulate earnings exceeding $600 million in 2021 alone.
For those who might not be aware, I became an investor in MemberPress in 2018 as part of our WPBeginner Growth Fund.
It has been an exhilarating journey working closely with Blair Williams, the founder and CEO of MemberPress.
Witnessing the impact that our users, the creators of websites, are creating through their online courses and membership platforms is indeed a humbling experience.
Note: Interested in incorporating premium content on your website? Check out our comprehensive guide on how to establish a membership site and offer online courses using WordPress.
MemberPress Product Update
In the previous year, MemberPress introduced a user-friendly online course builder that seamlessly integrates with the WordPress block editor. This innovation empowers website owners without technical expertise to effortlessly craft courses, incorporate lessons, manage access control, and more.
Furthermore, the team incorporated a Classroom mode, designed to provide an immersive learning experience devoid of distractions, focusing on content consumption and the rate of course completion. This mode harmonizes seamlessly with all WordPress themes.
Beyond the extensive enhancements to the Courses feature, MemberPress also streamlined the process of implementing premium content protection for various top page builder plugins, including Divi, Elementor, Beaver Builder, WP Bakery, and more.
Substantial improvements have also been made in terms of drip content integration in WordPress, the ability to gift memberships, the addition of PDF invoices, integration with PushEngage, and various other enhancements.
Additionally, I had an exclusive preview of some major features currently in development, indicating an exciting 2021 ahead.
Applications of MemberPress
For numerous compelling reasons, MemberPress stands as the preeminent WordPress membership plugin and online course platform.
Here’s what you can achieve with MemberPress:
Establish a membership site within WordPress Create and market online courses Automate the incorporation of drip content in WordPress Offer group membership accounts for corporate teams Sell eBooks or premium file downloads Develop a paywall for premium content with preview options, similar to the approach used by publications like The New York Times
In essence, if you require access restrictions for any form of premium content in WordPress, MemberPress is your ideal solution.
Closing Remarks on WordPress & the Creator Economy
The impact of WordPress on the global economy, indirectly influencing the creator economy, is indeed immense. In the 2020 State of Word address, Matt Mullenweg, co-founder of WordPress, disclosed that WooCommerce facilitated sales exceeding $20 billion in the same year.
In the realm of third-party online course platforms, Teachable reported earnings of over $456.7 million for course creators in 2020. Similarly, Thinkific projects that their course creators will achieve approximately $550 million in earnings in 2021.
MemberPress anticipates that creators utilizing its platform will surpass $600 million in sales in 2021, a figure considered conservative in its estimation.
The creator economy has exhibited steady growth since the inception of WPBeginner in 2009, but its current strength is unparalleled.
For individuals possessing knowledge and a passion for instructing others, the potential to establish a highly successful online business is within reach today.
The convergence of platforms such as YouTube, membership services, and social networks to foster communities offers a unique opportunity for anyone aspiring to achieve success.
As a content creator myself, witnessing the accomplishments of others in their online endeavors is profoundly fulfilling.
I extend my congratulations to Blair and the MemberPress team for their instrumental role in crafting a robust platform that empowers countless creators to attain online success.
Here’s to an exceptional 2021!
P.S. If you have a WordPress product that empowers website owners to thrive online and are interested in collaborating with us, I would be delighted to engage in a conversation. Click here to learn more about the WPBeginner Growth Fund.