Best WordPress Conditional Logic Plugins for 2023

by Quartez Watson

Are you in search of the top WordPress conditional logic plugins for your website?

Conditional logic plugins enable you to dynamically display or hide information based on user responses and actions. They play a vital role in gathering pertinent leads, enhancing conversions, and delivering an improved user experience.

This article highlights the finest WordPress conditional logic plugins that can meet your requirements.

What is Conditional Logic in WordPress?

In simple terms, conditional logic in WordPress can be likened to if-then statements. It is a technique that allows you to automatically display relevant information, snippets, or scripts to users based on their actions.

For example, if a user selects the option to connect with the support team on your WordPress site, you can then show them relevant contact information or direct them to a specific landing page.

Likewise, let’s consider a scenario where a customer is searching for hiking shoes. With conditional logic, you can display only those products and add-ons that match the customer’s specific search criteria.

Where Can You Use WordPress Conditional Logic Plugins?

WordPress conditional logic plugins can be utilized in various areas such as forms, automated email workflows, conversion optimization methods, and more.

Here are some ways you can leverage conditional logic on your WordPress website:

  • Implement conditional logic in your WordPress forms to dynamically adjust form fields based on user selections during form submission.
  • Create opt-in campaigns that trigger popups based on different rules, such as when a user spends a certain amount of time on a page or clicks a specific link.
  • Load code snippets and scripts based on conditional logic and user roles.
  • Customize online quizzes to ask different questions based on the user’s previous answers.
  • Show or hide products, add-ons, and other items on your eCommerce store based on customer preferences.
  • Establish visibility rules using conditional logic to display specific menu items for your website visitors.

  1. WPCode

WPCode is an exceptional WordPress code snippet plugin that allows you to effortlessly add custom code snippets to your website and conveniently manage them using the plugin’s interface.

One of its standout features is the inclusion of a conditional logic function, which enables you to establish rules for executing code snippets without the need for manual code editing. This feature is incredibly user-friendly and is particularly suitable for beginners.

For instance, you can load code snippets exclusively for logged-in users, execute PHP code snippets based on specific user roles and page URLs, as well as insert header and footer pixel scripts for designated pages.

Furthermore, WPCode allows you to conceal custom code from executing on certain pages, such as the homepage or for specific user roles.

  1. Conditional Blocks

Conditional Blocks is a free WordPress plugin that empowers you to hide or display different blocks within the content editor effortlessly. With this plugin, you can effortlessly control the visibility of each block without having to write a single line of code.

This plugin enables you to establish conditions that determine when WordPress blocks should appear based on different user roles or membership levels. For example, you can choose to display the image block exclusively to logged-in users. Additionally, Conditional Blocks provides the option to show specific blocks based on screen size.

A premium version of Conditional Blocks is also available, offering access to additional conditions for displaying WordPress blocks. With the pro version, you gain the ability to control block visibility based on factors such as post type, time, server requests, and more. The pro version also includes specific conditions tailored for WooCommerce users.


  1. WPForms

WPForms stands out as the premier contact form plugin for WordPress. It is an user-friendly plugin that offers a convenient drag-and-drop form builder, a wide range of templates, and an intelligent conditional logic feature.

With WPForms, you can effortlessly hide or display different form fields, payment options, dropdown menus, and more based on the responses provided by users.

To implement conditional logic, simply select the desired form field in the template and enable the conditional logic feature. Then, you can establish the rules to determine when different form fields should be shown.

For instance, imagine you are conducting a net promoter score (NPS) survey on your website. If a user rates a score of 8 or higher, you can utilize conditional logic to hide additional survey questions. Conversely, if they provide a lower score, you can ask more questions to improve your performance.

In addition to its conditional logic feature, WPForms offers a plethora of other functionalities and add-ons. You can integrate various payment services, create forms for collecting online payments, and seamlessly connect with popular email marketing tools to gather leads and expand your email list.

Moreover, WPForms provides add-ons for recovering abandoned forms, tracking user journeys, implementing save and resume features, obtaining geolocation data, and much more.

  1. OptinMonster

OptinMonster is the ultimate WordPress plugin for popups and lead generation. It empowers you to enhance conversions, grow your email list, and increase sales.

OptinMonster offers robust display rules that allow you to showcase your campaigns to the right audience at the right time.

For instance, you can choose to display optin popups to users who have spent a specific amount of time on a page, visited a particular page, or scrolled a certain percentage of the page.

OptinMonster also features an Exit-Intent technology, which triggers your campaigns when a user is about to leave your website. This helps in capturing the attention of visitors who are about to abandon your site and converting them into subscribers and customers.

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