Google Optimize Alternatives: Best Tools for A/B Testing on WordPress and Beyond
Google Optimize is a free tool provided by Google for split testing web pages and enhancing user experience. By conducting conversion experiments, you can determine the effectiveness of landing page changes, such as variations in headlines or call-to-action (CTA) button colors.
However, as Google Optimize will be discontinued on September 30, 2023, users may seek alternatives to continue their testing and experimentation. Numerous tools on the market require no coding, offer powerful features, and seamlessly integrate with WordPress and other website platforms.
- Thrive Optimize
Thrive Optimize is an easy-to-use alternative to Google Optimize for WordPress. It is part of the Thrive Theme suite, a collection of WordPress plugins that aim to improve website conversions. With Thrive Optimize, you can perform A/B testing on landing pages without editing code. The plugin does not require code snippets to be added to the site, making it beginner-friendly. After creating a landing page and variant, users can set a conversion goal and run the test. The results are displayed in the WordPress dashboard, eliminating the need to switch between tabs. The plugin also allows users to create as many variations as they want and picks the best performing one. The cost of Thrive Optimize is $299 per year as part of the Thrive Themes suite or $199 per year as a bundle.
- OptinMonster
OptinMonster is a top WordPress plugin for creating popups and lead generation campaigns. With its floating bars, welcome mats, and popups, you can build your email list, enhance conversions, and obtain more leads.
OptinMonster provides an A/B testing tool that enables you to experiment with various popup and modal campaigns. Its user-friendly interface makes it an excellent Google Optimize alternative. Using the drag-and-drop campaign builder, you can modify and design distinct variants.
After you have conducted a split test, OptinMonster will randomly exhibit variations to your site visitors and choose a clear winner. You can then assess detailed conversion stats inside your WordPress dashboard to identify the top performing campaign.
Pricing: To access the A/B testing feature, you will need to subscribe to the OptinMonster Plus plan or higher, with monthly fees starting at $19.
- VWO Testing
VWO Testing is a feature-rich A/B testing tool and a viable Google Optimize alternative that offers extensive testing capabilities on websites, products, apps, and server-side. The tool provides a visual editor to modify various page elements, such as text, images, backgrounds, shapes, etc. After editing, users can conduct split tests to determine the variant with the highest performance.
Moreover, VWO Testing offers an AI-powered copywriting tool that automatically selects various headlines, CTA copies, and product descriptions for testing. The tool also allows users to run tests based on user segments and behavior, such as time spent on a page, scroll depth, exit intent, and click-through rates.
Pricing: VWO offers a free plan for up to 50 thousand users per month, with premium plans available for larger user numbers.
- FunnelKit
FunnelKit, formerly WooFunnels, is a sales funnel plugin for WordPress and WooCommerce. It enables creating funnels for lead generation, streamlined checkouts, 1-click upsells, and more.
FunnelKit also offers an A/B testing feature for WooCommerce, making it an alternative to Google Optimize. It allows split-testing of product prices, page layouts, messages, designs, and funnels without requiring coding skills.
With FunnelKit, experiments can be set up within minutes. Testing can be done on various page components such as headings, images, prices, and product descriptions. The plugin determines the winner once enough data is collected.
In addition, FunnelKit provides other functionalities, such as FunnelKit Automation, which allows setting up automated email and SMS campaigns.
Pricing: FunnelKit offers different pricing plans. To access the A/B Testing feature, the Plus plan is required, which costs $179.5 per year.
- Convert.com
Convert.com is a reliable A/B testing tool that offers fast and flicker-free testing experience, with a reputation for speed. It offers all the features of Google Optimize and more, making it a good alternative.
Convert also provides seamless integration with various tools like Google Analytics, Hotjar, Heap, Segment, and HubSpot.
Although the onboarding process is slow, once you’re set up, you can create unlimited tests and deploy changes quickly.
Pricing: Convert.com offers a 14-day free trial and plans starting from $99 per month.
- Crazy Egg
Crazy Egg is a popular heatmap tool that enables you to track user behavior on your website, such as clicks, mouse movements, and scrolling. In addition to A/B testing, it offers other features, including heatmaps, recordings of visitor sessions, error tracking, surveys, and traffic analytics, making it an excellent alternative to Google Optimize. Furthermore, you can configure it without coding, which is not possible with Google Optimize. With Crazy Egg’s multivariate engine, you can select the elements you want to test and add your ideas, and the engine will conduct the test for you. It can also be easily integrated with website builders like WordPress, Shopify, Squarespace, and Wix.
Pricing: Crazy Egg offers various pricing plans starting at $29 per month, providing unlimited A/B tests in each pricing plan, and there is a 30-day free trial to get started.
7. Adobe Target
Adobe Target is an enterprise-level A/B testing solution within Adobe Marketing Cloud that offers an omnichannel approach to testing. Instead of isolated experiments, Adobe Target allows tests on every channel, including social media, organic traffic, and paid search, among others. The software is easy to use and set up, with AI-powered automation that tests multiple experiences and personalizes them for each visitor. However, Adobe Analytics is only available for users who have Adobe Analytics. Thrive Optimize is recommended for those looking for a complete marketing solution with A/B testing. Pricing is available upon request based on business needs.
- Optimizely
Optimizely is a popular alternative to Google Optimize. Its digital experience platform allows you to create various A/B testing experiments for your website with its visual editor and advanced targeting features. Optimizely works on all website platforms and is a platform of choice for many large brands.
While Optimizely is an extremely powerful tool, it is no longer affordable for small businesses as they no longer offer a free plan.
Pricing: Optimizely no longer reveals its prices and requires a form submission for a quote.
- Kameleoon
Kameleoon is another alternative to Google Optimize that provides robust solutions for various experiment types. Users can conduct web experiments and A/B tests on both their website and mobile applications, assigning business goals to tests to analyze conversions, retention, or engagement.
Moreover, advanced developers can utilize the A/B testing features to run server-side experiments in different development languages and frameworks such as PHP, Java, Ruby, and Flutter. Additionally, Kameleoon offers AI-powered personalization, which can provide visitors with unique experiences, target specific segments for testing, and comply with privacy laws such as GDPR and CCPA.
Pricing: Pricing for Kameleoon is available upon request after a demo.
The Best Google Optimize Alternatives: Thrive Optimize, VWO Testing, and FunnelKit
Thrive Optimize is recommended as the top pick for a WordPress A/B testing tool due to its powerful features and affordability. It is part of the Thrive Suite, which includes other useful solutions such as a quiz builder, popup form builder, and WordPress page builder.
VWO Testing is suggested for those seeking an all-around SaaS alternative for Google Optimize that is platform-agnostic. Their generous free plan makes it suitable for most small business owners.
For eCommerce store owners specifically using WooCommerce, FunnelKit is recommended as the best alternative. Its deep integration with WooCommerce allows customization of each step in the funnel, including adding custom 1-click upsells and order bumps to boost the average order value.
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If you’re looking for a more advanced A/B testing tool, Crazy Egg is a great option. It offers heatmaps, user recordings, and other features to help you optimize your website.
Another great A/B testing tool is Optimizely. It offers a simple drag-and-drop interface, as well as powerful targeting options to help you personalize your experiments.
If you’re looking for a free A/B testing tool, you should check out Splitbee. It offers basic A/B testing capabilities, as well as other features like analytics and user tracking.
Another great A/B testing tool is Kameleoon. It offers advanced targeting options, as well as personalization and optimization features to help you increase conversions.
One great alternative to Google Optimize is VWO. It offers a wide range of A/B testing options, as well as heatmaps, user recordings, and other features to help you optimize your website.
With so many great alternatives to Google Optimize available, it’s important to evaluate each tool carefully to find the one that best meets your specific needs and budget.
Google Optimize is a popular tool for A/B testing, but there are many great alternatives available that offer similar or even better features. Here are 9 alternatives to consider for your A/B testing needs.
Another great free A/B testing tool is Google Analytics Content Experiments. It offers basic A/B testing capabilities and integrates seamlessly with Google Analytics for detailed reporting.
We are all works in progress, so don’t be too hard on yourself.
If you’re looking for a budget-friendly A/B testing tool, Convert Experiences is a great option. It offers a range of A/B testing options, as well as heatmaps and other features to help you optimize your website.